South Granville in Bloom

Words & Styling by Ženija Esmits 

Photography by Helena McMurdo


The neighborhood (entire city) was in serious bloom about a month and a half early. Worrisome? Sure. But it's difficult not to enjoy the unseasonably balmy climate. With the blossoms popping out while it was still winter and the magnolias clinging on for dear life we yearn for the spring flowers to hang on for just a few more months. This totally rad weather inspired us to talk fashion. 

In addition to specific trends like gingham, culottes and obis - the more general floral theme is back once again. Seasonally the specifics may differ, (big, small, abstract, etc.) but the motif remains the same. 

From exaggerated handkerchief to tropical, flower prints are popping up on everything from trousers to hand bags. South Granville is blossoming with stylish options. The great thing about this particular trend is that it's versatile. Throw on a bold printed dress, one piece - easy. Jeans whether boyfriend or flared are a no-brainer when mixed with a silk top, printed sweatshirt or an oversized scarf.

With this botanical inspiration we decided to see what South Granville had to offer. We contacted a few of our neighborhood friends, snagged some of their blossoming threads and took to the streets and shot looks featuring SG's finest florals. 

A Hanker-chief-ing for Florals

Just because we latched on to the 70's trend, doesn't mean this luxury piece is a one trick pony. Valentino popularizes a theme every few years. The Camu-Butterfly print has been fluttering across jackets and purses for 5 seasons. Rock Studs have been peppering everything from sneakers to stilettos, not to mention belts (Thanks Carrie Bradshaw), bags and jewellery. They show no sign of dying and a new crop of styles pop up every few months. This magnified handkerchief print may very well be the Camu Butterfly of SS'15. It strutted down the runway in a variety of incarnations and colors. Possibly the most wearable version is this silk top. Instead of going the Boho route, tuck it into a high-waisted leather skirt paired with a tall brown boot or replace the jeans with a black cigarette pant, and put on a pointy toe flat. Wearability is key when investing in your wardrobe.

  • Valentino Silk top from Boboli
  • Pierre Hardy handbag from Boboli
  • Jeans & macrame belt "model's" own
  • Robert Clergie shoes from Turnabout

Topical Tropical

The pyjama trend has been around for a few seasons. Appearing on runways and in street style blogs a-plenty, it was very literal in its execution. Models and fashion editors alike would don matching two piece ensembles complete with contrast piping, silky fabric and oversized hems. Fortunately, somewhere between the high fashion version and the flannel SpongeBob version worn by North American college students is what we can happily find today. This Maison Scotch pant is a less literal silk pyjama bottom and thus far more functional. Why? Because of the bold print, reminiscent of a hawaiian shirt and the cropped and tapered cut. In this case the featured pant is worn with a chunky sweater (always a good idea - especially in transitional Spring weather) floppy, on-trend hat and slightly less practical satin ankle straps. This outfit could have gone in a totally different direction. Keep the pant, add a white button up shirt and throw on an espadrille or ballet flat. For another option, swap out the sweater with a band t-shirt and lace up a sneaker, whether it's traditional white Keds, popular New Balance trainers or Chuck Taylors. 

  • Brixton hat from Zebra Club
  • Maison Scotch pants from Zebra Club
  • Filippa K sweater from Want Apothecary
  • Ramon Tenza shoes from Lord's Shoes


Iris I may, Iris I might


At Violet Boutique we found a killer dress covered in a bold jewel-toned iris print. We showed a decidedly evening option for the dress, however it could be easily transitioned into workwear by layering a blouse underneath, putting on a pair of flats, basic black pumps or mid heel sling back and a more structured blazer. Even simpler - jean jacket and sneaker. Go!

  • Rachel Comey dress from Violet Boutique
  • Rachel Comey jacket from Violet Boutique
  • Golden Goose heels from Boboli


You're the palm


We went almost entirely menswear for this look. It CAN be done, although a text-book ManRepeller as it's shapeless but comfortable as hell. How to make it more feminine - the heels. We wore clogs and had the raincoat because well, it's Vancouver and you never know.  The tropical print sweatshirt is the feature piece and boyfriend jeans keep it ultra casual. But if you rolled up the sweatshirt sleeves more deliberately and wore a pencil skirt and a classic pump (depending on your office) it could work at the very least, for Casual Friday. Embrace the sweatshirt's casualness - wear colored denim jeans (picking up a shade from the top) and slip on a gladiator sandal (another trend that ain't going anywhere) or soft loafer. Voilà, still comfy yet way more streamline. 

  • Scotch & Soda sweatshirt from Zebra Club
  • Rains raincoat from The Latest Scoop
  • Boyfriend jeans from Boboli
  • Shoes "model's" own

The selection is extensive on South Granville and more and more deliveries are landing in shops every day. Pick a flower, pick up a floral - do whatever you have to do to keep the blooms alive for just a little bit longer. 


Local stockist information:

2776 Granville Street,

Lord's Shoes
2932 Granville Street

The Latest Scoop
2928 Granville St.

3109 Granville Street 

Violet Boutique
1563 W. 6th Avenue

Want Apothecary
2956 Granville Street

Zebra Club
3101 Granville Street

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